Best social media management tools
Introduction
If you’re looking to manage your brand’s social media presence, there are plenty of tools to help. Here we’ve compiled a list of five popular options that can help take the stress out of scheduling and publishing content across multiple networks.
SproutSocial
SproutSocial is a social media management tool that allows you to manage your accounts from one place. It also provides analytics on what type of content is performing best, so you can focus your efforts on the most effective types of posts.
- The paid version allows for scheduling posts, which can be helpful if you’re working with multiple people who need access to the account but don’t have time to post immediately.
- If you go with their free plan, there are some limitations on how many social networks and profiles you can use at once; however, this shouldn’t be an issue since they offer unlimited users per company account (which means it’s possible for employees to log into one SproutSocial account).
TweetDeck
TweetDeck is a free and paid social media management tool. The free version of TweetDeck is only available for personal use, but a paid account allows you to manage multiple accounts at once. The paid version also includes more integrations and features like advanced scheduling, search functions, real-time analytics and other data visualizations that can help you make better decisions on your social strategy.
Buffer
Buffer is a social media management tool that lets you schedule posts to multiple social media accounts, including Facebook, Twitter, and Instagram. With Buffer, you can create content quickly and easily with the use of templates or by using the hashtag #bufferapp. The platform also offers browser extensions for Chrome and Safari users, so it’s easy to post from your computer without having to log into the app each time.
The free version of Buffer is limited in what it allows users (30 scheduled posts per profile), but there are no limits on scheduling images or videos—a feature that isn’t available in other free scheduling platforms like HootSuite or CoSchedule. Paid plans start at $10/month for 10 profiles and go up from there depending on additional features needed by businesses such as scheduling video ads across multiple platforms at once (for example: YouTube video ads with Facebook Newsfeed ad placements).
HootSuite
HootSuite is a social media management tool that allows you to schedule, measure and analyze your social media activity. It has a free version that allows you to manage up to three social media accounts at once. You can also use HootSuite’s mobile apps, which allow you to post on the go and easily view analytics for each of your profiles.
HootSuite integrates with several other apps like Buffer, WordPress and Google Analytics so it makes sense if you already use these services in addition to HootSuite. The platform also has an active community of users who share resources on how they use the site as well as provide support when needed (this can be particularly helpful if you’re new).
Takeaway:
SproutSocial, TweetDeck and Buffer are the best social media management tools. If you’re looking for a powerful tool with an intuitive interface and a great customer support team, you should give SproutSocial a try.
If you find managing multiple accounts on Twitter to be challenging, then TweetDeck is your best bet. It’s also free!
Buffer is ideal if you have a small following but want to grow it quickly due to its ability to schedule posts in advance – even months ahead of time!
Conclusion
There are many social media management tools out there, but these are some of the most popular and effective ones on the market. Each tool has its own strengths and weaknesses, so it’s important to consider what each one can do before making a decision about which one is best for your needs.
