Does More Traffic Mean More Sales? - Ticklish Bee
Does more traffic mean more sales?
  • 18 January 2023

Does more traffic mean more sales?

Does more traffic mean more sales?

You’ve heard it before: the most important thing in online business is traffic. If you want to grow your ecommerce store, you need to get more people to visit. That may sound obvious, but it’s a myth that can lead to complacency—and missed opportunities. The truth is that there’s much more to increasing ecommerce sales than just having more people visit your website or shop at your store. For example, if you’re only measuring ecommerce success by visits and not conversions or purchases, then all of those visitors who land on your site aren’t really doing anything for you (or at least not directly). What matters most when it comes to growing an ecommerce business isn’t simply increasing traffic but figuring out how best to leverage that traffic once its there so as many people make purchases as possible!

Is traffic the best indicator of success?

Traffic is a good metric to use when comparing your site to others, but it’s not the only one. As you get more traffic, you’ll also need to consider whether that increase in traffic corresponds to an equal increase in conversions.

In other words, if you’re getting 2x as much traffic this month than last month, does that mean people are buying twice as much? Or do they just like looking at your products?

Why is traffic important?

Traffic is the number of visitors to your website. It’s a measure of how many people are interested in what you have to offer. Traffic can be broken down into two categories: organic and paid. Organic traffic comes from search results, while paid traffic comes from ads on social media or other websites.

How to get more website traffic

  • Search engine optimization. If a website’s search engine rankings are high, it means that the site is generally considered to be valuable by Google and other search engines (and therefore gets frequent traffic). When a website has high rankings, there’s more of an incentive for people to visit that site because they know they’ll find useful and relevant content there.
  • Social media. Whether you’re using Facebook, Twitter or Instagram as part of your marketing strategy, social media can help drive traffic to your site if you use it well. For example: posting interesting photos on Instagram or sharing videos on YouTube helps get people interested in what you do and lead them back to your site—this is called link building.
  • Online advertising campaigns like Google ads are another way to generate traffic from highly targeted sources (people who have searched for similar products on Google) at very low costs per click (CPC). This type of targeted advertising results in increased conversion rates while reducing wasted time and money spent reaching uninterested visitors who may never convert into customers anyway!

How to increase email newsletter signup rate

If you want to increase the number of signups on your email list, there are a few things you can do.

First, make it easy for people to sign up for your emails by making a prominent “sign up” button on your website or blog. The more obvious this link is, the more likely people are going to click it.

Second, make sure that when people do click the link, they have a clear understanding of what kind of content they’re signing up for — and give them a reason why signing up would be worth their time. If you offer freebies or exclusive deals only available through your email newsletter, then make sure that information is included early on in the signup process so they know what they’re getting into before they commit.

Third: Use an good email service provider like MailChimp or Aweber so that you can send out high-quality newsletters with ease!

The importance of social media in ecommerce

You can use social media to help you reach new customers.

It’s also a great way to get feedback and see what your customers are saying about your business. This helps you understand what people like about your products and service, which in turn helps inform future marketing efforts. Social media is also a good way for companies to build trust with potential customers, because when someone sees that other people trust you enough to endorse your brand or products, they’re more likely themselves to do so by purchasing from you. Lastly, social media is an excellent platform for promoting special offers such as discounts on certain days or items during certain times of year (for example: Black Friday).

Grow through word-of-mouth marketing


Word-of-mouth marketing is an effective way to grow your business.

  • It’s cheaper than traditional advertising.
  • You can reach more people at once and target specific demographics.
  • Your customers are likely to be loyal and happy with the service they receive, which means they will be more likely to talk about you (in a good way).


Optimize your website for search engines

Here are a few tips for optimizing your site for search engines:


  • Use keywords in page titles, headers and URLs. Keywords are what people type into the search engine to find something they want or need. You should use them in as many places on your site as possible without making it seem unnatural.
  • Include relevant keywords in meta descriptions. This is the text that appears under links when someone searches for something, sometimes called “snippet text” or “description snippet” because it’s only a couple of sentences long (the result of an algorithm). It’s one of the most important parts of a search result since it can influence whether or not visitors click on your link. Make sure these descriptions accurately describe what’s contained inside links so that users will be more likely to click through after seeing them on Google’s results page, thereby increasing traffic from search engines and improving SEO rankings over time!


Don’t obsess over traffic numbers, but do work to increase them

The better your customer experience, the more likely you are to get positive reviews and referrals.

That’s not to say that traffic numbers don’t matter, but they’re far from the only factor. If you want to increase sales, focus on providing a great experience for your visitors instead of obsessing over traffic numbers. You could also work to improve your site’s conversion rates by making it easier for people to find what they’re looking for (and not just an easy way out).


In the end, traffic is just one of many metrics that you need to consider when trying to grow your business. It’s important not to obsess over numbers, but rather focus on getting more traffic by optimizing your website for search engines and social media platforms like Facebook and Pinterest. This will allow people who are already interested in what you have to offer find out more about it easily!


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