Full Website SEO Audit
How to Perform a Full Website SEO Audit in Less Than 2 Hours
Are you feeling overwhelmed by the task of performing a full website SEO audit? You’re not alone. A comprehensive SEO audit is a time-consuming process that can take days or even weeks. However, with the right knowledge and tools, you can perform a full website SEO audit in less than two hours. In this blog post, we’ll explain the key steps of a SEO audit and provide you with the resources you need to get started. So let’s dive in and learn how to perform a full website SEO audit in less than two hours.
Choose your target keywords
When you’re performing a Full Website SEO audit, the first step is to choose your target keywords. Your target keywords are the words or phrases that you want your website to rank for in the search engine results pages (SERPs). Once you have determined which keywords you want to target, you can begin optimizing your website for those terms.
The best way to choose target keywords is to think like your potential customers. Put yourself in their shoes and ask yourself what kind of terms they would use when searching for products or services like yours. After you have identified potential keywords, use keyword research tools to check their popularity and competition. This will give you a good idea of how hard it will be to rank for each keyword and which ones you should focus on for your website.
Once you have chosen your target keywords, it’s time to begin the Full Website SEO audit process. Start by checking your website’s meta tags, content, and internal linking to ensure they are optimized for your chosen keywords. After that, check your website’s mobile friendliness, backlinks, security, and website speed. Finally, check for any technical issues that might be impacting your website’s performance in the SERPs.
Check your website’s Meta Tags
Meta tags are an important part of website SEO audits. Meta tags help search engines identify and classify content, helping them to better understand what your page is about. The meta tag description should be used to give visitors an accurate description of the page’s content. The meta keywords tag should include a list of relevant words and phrases that accurately describe the content on the page. It’s also important to include appropriate titles and descriptions for images and other media on the page.
When conducting a Website SEO audit, it’s important to check that all of your meta tags are properly formatted, as well as ensure they accurately describe the page’s content. This will help ensure that your pages are indexed properly by search engines and that your content is more easily found by your target audience. Additionally, using meta tags can also help increase your rankings on search engine results pages (SERPs).
Analyze your website’s content
When it comes to Full Website SEO audits, one of the most important steps is to analyze your website’s content. To ensure your website is optimized for search engines, you’ll want to make sure all your pages are properly formatted and include relevant keywords.
Start by running a keyword analysis on each page. Are the main keywords used in titles and headings? Are there any secondary keywords that could be added to further improve SEO? Are the keywords placed naturally within the body of the text?
Next, review the length and quality of your content. Is the content engaging, informative, and well-written? Is it concise and easy to understand? Are there any opportunities to add more content to further strengthen the page?
Finally, make sure all your images have descriptive alt tags and all videos have transcripts. These elements are key for providing helpful information to both search engines and users alike.
By taking the time to analyze your website’s content, you’ll be well on your way to creating a site that’s optimized for better search engine visibility.
Check your website’s internal linking
When you are performing a Full Website SEO audit, it is important to pay attention to your website’s internal linking. Internal linking is the practice of linking related pages of your website together. This helps search engines understand the structure of your website, allowing them to easily crawl and index the pages.
In addition to helping search engines, internal linking also improves the user experience. It helps visitors find the information they need quickly and easily, and allows them to move around your website without getting lost.
To audit your website’s internal linking, start by looking at the navigation menu and footer links. Are they linking to the most important pages on your website? If not, consider updating them with relevant links.
Next, review the content on your webpages. Do they include relevant links to other pages on your website? If not, consider adding a few internal links where appropriate. You may also want to check out the anchor text used for these links to make sure it is relevant and keyword-rich.
Finally, check to see if any broken links exist. These can be a hindrance to users and search engine bots alike, so it’s important that you identify any broken links and fix them as soon as possible.
By taking the time to audit your website’s internal linking structure, you can ensure that your visitors have a great experience on your website and that search engine bots can crawl and index your pages with ease.
Check your website’s backlinks
It’s important to audit your website’s backlinks to ensure that you are not linking to any spam sites, which can have a negative impact on your search engine rankings. The first step in doing so is to identify all of the websites that are linking to yours. You can use a tool like Ahrefs or Majestic to help with this task. Once you’ve identified all of the backlinks, you’ll want to review each one individually to make sure they are coming from reputable sources and are not linking to any malicious or spammy websites. It’s also important to look out for any suspicious anchor text that could be negatively affecting your SEO rankings. Once you’ve finished auditing your website’s backlinks, make sure to
remove any spam or malicious links that you find. Doing so will help protect your website’s SEO rankings and ensure that you are sending only quality signals to the search engines.
Run a website speed test
When performing a Website SEO Audit, it is important to assess the speed of your website. Slow loading times can cause customers to abandon their shopping cart, leading to lost revenue. A slow website can also lead to lower search engine rankings. To ensure your website is running at optimal speed, use a tool such as Google PageSpeed Insights or Pingdom to test your website’s loading time. The results will give you insight into what needs to be improved, including optimizing images, reducing redirects and minifying code. If needed, consider investing in faster hosting services or an upgraded content delivery network (CDN) to ensure your website is running as quickly as possible.
Check your website for mobile friendliness
When it comes to a Website SEO Audit, checking your website for mobile friendliness is critical. Mobile devices are becoming increasingly popular, and it’s important that your website is optimized for those users. Mobile friendly websites not only provide a better user experience, but they also rank higher in search engine results.
To check your website’s mobile friendliness, start by viewing your website on multiple devices and browsers. Make sure that all the content is visible and easily accessible. Check to make sure that all images and text are clearly displayed, and that navigation works seamlessly. You should also test how quickly the pages load on each device.
It’s also important to ensure that you have a responsive website design. This means that the same content and layout will be displayed on all devices regardless of size or orientation. Your website should also be able to detect when it is being viewed on a mobile device and adjust accordingly.
Finally, you should use Google’s Mobile Friendly Test tool to make sure that your website meets Google’s mobile friendly guidelines. This tool will provide you with detailed feedback on how to improve your website’s mobile friendliness. Following these recommendations will help ensure that your website is optimized for mobile users and that it performs well in search engine results.
Check your website for technical issues
When performing a Full Website SEO audit, it is essential to check your website for technical issues. These issues can include broken links, duplicate content, crawl errors, and slow loading times. Broken links can negatively impact your website’s ranking in search engine results pages, as search engines cannot crawl and index the content linked to by the broken links. Duplicate content can also be a concern as it dilutes the value of your content, resulting in decreased rankings. Crawl errors can impede search engine bots from crawling and indexing your website, preventing them from recognizing the content on your site and further reducing your rankings. Lastly, slow loading times can lead to a poor user experience, reducing engagement and lowering your ranking.
To identify technical issues with your website, you can use Google Search Console. This free tool provides detailed reports that show any crawl errors, along with any broken links or duplicate content. Additionally, you can use the Pagespeed Insights tool to measure the speed of your website pages. This will help you identify any areas where improvements can be made to increase your page speed. By taking the time to check for and address technical issues during your Full Website SEO audit, you can help ensure that your website has the best chance at ranking well in search engine results pages.
Check your website’s security
As part of your website SEO audit, you’ll want to make sure that your website is secure. Security threats can have a big impact on the performance of your website, so it’s important to check for any issues and take steps to protect your website. To check your website’s security, start by verifying that your website is using HTTPS instead of HTTP. This will encrypt your website and help protect visitors’ information. Next, check that all plugins and themes are up-to-date and running the latest version. Finally, run a security scan to look for any known vulnerabilities or malware. If any threats are found, you’ll need to take steps to address them immediately. By performing regular security checks, you can help ensure that your website remains secure and provides the best experience for your visitors.
