How can I direct traffic to my website?
How can I direct traffic to my website?
Introduction
If you’re looking for ways to direct more traffic to your website, the first step is identifying who you want to reach. Once that’s done, there are a number of approaches you can take. Here are some of the most effective methods:
Use social media
To drive traffic to your website, use social media. This is where people go when they want to share things with their friends and followers. You can use social media to promote your content, products, events and services. You can also use it to promote your blog.
Start a blog
A blog is a great way to get traffic. Bloggers are in the business of getting people to their sites, so if you want a lot of traffic, start a blog.
You can use your blog for many things:
- Promoting your own products and services
- Promoting other people’s products and services
- Building an audience who are interested in whatever topic you’re blogging about (e.g., if you’re an expert on SEO, then people will come read what you say about SEO)
Create a referral program
A referral program is a powerful tool that lets you reward your customers for sending new business to your business.
How it works: When someone signs up for a service or product through a referral link, both the referring customer and new customer receive credit toward their next purchase.
Benefits of offering a referral program:
- It encourages advocacy on behalf of your brand
- It increases the likelihood of repeat purchases from existing customers (who are more likely to refer others)
Who should use one? Any company with an existing base of happy customers who are likely to recommend them to others
Create freebies geared toward your audience
Freebies are a great way to build your audience. People will be more inclined to visit your site if they think they’ll get something valuable in return. It’s important that the freebie is of value and relevant to your audience, or else people won’t be interested in it.
If you want to give away a physical product, make sure that you can afford it and don’t lose money on the transaction. For example, if you sell t-shirts for $20 each but give them away as freebies, then it would only take five sales before you’ve lost money (unless you’re selling other items at the same time).
Optimize your content for search engines
- Create a sitemap. A sitemap is a list of pages on your site and important data about each page. Search engines like Google, Bing and Yahoo use sitemaps to discover new content. In order for search engines to find your pages it’s important that you put them in the sitemap file on your website.
- Include keywords in your content: Keywords are words or phrases that help people find what they’re looking for online when they search on a search engine like Google or Bing. Use these words throughout the body text of every page you create so that search engines can easily figure out what each page contains. You should also include keywords in image filenames, file names and alt text descriptions if appropriate (elevator pitch). Make sure to not overdo it though; keyword stuffing is something that will get you penalized by Google for spammy behavior because it shows up as unnatural language usage which isn’t something people would normally talk/write like this!
- Use images & videos: Images help break up large blocks of text so make sure any images used are relevant & properly optimized (use ALT attributes properly). Videos are great too but remember not everyone has fast internet connections so try minimizing their size if possible while still maintaining quality – otherwise they might take forever loading!
Advertise on Facebook
Facebook is one of the best places on the internet to advertise your website. It’s affordable, easy to set up and effective. You can use Facebook ads in a variety of ways:
- To drive traffic directly to your website
- To promote a product or service
- For lead generation (i.e., collecting email addresses)
Guest post to other websites
Guest posting is a great way to get your content in front of new audiences and make some much-needed connections. But it can be tough to find the right places to post, so here are some tips:
- Start by building relationships with other bloggers or websites in your industry. These people will likely be able to offer you guest-posting opportunities down the road, so don’t be shy!
- When searching for opportunities, look for blogs whose readers are similar to yours—for example, if you’re a fitness blogger trying to reach women around 30 years old who live in Canada, don’t submit your posts to sites dedicated solely to men over 40 who live in France.
- Don’t immediately jump at every offer you receive—it’s better if you only post on sites that fit with your brand and content strategy (and make sure they have enough traffic).
You can use various methods to direct traffic to your website that will appeal to different people
When it comes to directing traffic to your site, you can use various methods to appeal to different kinds of people. For example, if you’re trying to get visitors from Facebook, asking them to like or share a post will be more effective than just linking directly to your website. If you’re trying to get visitors from Twitter and Pinterest, sharing images is an excellent way of attracting attention and driving traffic.
If you have a company blog or newsletter that’s sent out regularly, emailing that content out every so often will help bring in new readers—and hopefully keep some around long enough for them see the link back over time as well.
The most important thing is finding which combination works best for where your audience lives online (social media platforms? Email newsletters?) and then sticking with it until more traffic starts coming in!
Conclusion
You have to remember that your website is not an island. You need a strategy for promoting it, and you also need to know how to market your products and services so they’re easy for people to find.
