How do I find a PPC agency?
Introduction
How do I find a PPC agency?
So, you want to hire an agency to help with your marketing campaign. That’s great! But how do you find the right one? As well as reading this article, please also check out our guide on why SEO is so important for your business and some tips on how to choose a good PPC agency. Once you’ve done that, then it’s time to get started on putting together an outline of what exactly it is that would make an agency perfect for you. We’ll be going over our top tips below:
The first thing to do is write down a list of those things that are important to you. If you have an outline of what you need from your relationship with a PPC agency, you can cross many agencies off your list straight away.
The first thing to do is write down a list of those things that are important to you. If you have an outline of what you need from your relationship with a PPC agency, you can cross many agencies off your list straight away.
For example:
- Are they experienced?
- Do they charge a monthly fee or do they charge by results? (Some PPC agencies charge on performance)
You also need to decide who is going to be the best person at your company to work with the agency.
You also need to decide who is going to be the best person at your company to work with the agency. This person should have a lot of experience with PPC and they should have the authority to make decisions. They will be the one communicating with your agency, so they need to have a good relationship with them.
The next step is to put together a shortlist of agencies, but how do you know which ones? We have a few suggestions for you here.
The next step is to put together a shortlist of agencies, but how do you know which ones? We have a few suggestions for you here.
- Check out their website. Does it look professional? Do they have a nice blog, or informative articles about SEO or PPC management? Can you find examples of their work that are similar to your business?
- Look at their social media accounts. Are they active on Twitter and Facebook with links back to the website, content pieces and general news items related to search marketing like Google updates and industry news items that might help inform clients’ decisions as well as increase traffic through social channels such as LinkedIn groups (which can be monitored by an agency representative).
- Check out the client list (if any). A good agency will not hesitate in showing off its work and sharing these successes with potential clients—this is something else worth checking out if possible!
The way PPC agencies operate varies quite considerably from one to another, so it’s important that you choose one that suits your business needs and your personal preferences.
The way PPC agencies operate varies quite considerably from one to another, so it’s important that you choose one that suits your business needs and your personal preferences.
- Does the agency understand your industry? Do they have a background in the type of product or service you offer? If not, how much experience do they have working with other clients who offer similar products/services?
- Do you feel comfortable talking to them as an extension of your team? Can you get in touch at any time without feeling like it’s a hassle for them? Are their responses friendly and helpful or cold and impersonal? How does it feel when you speak with them on the phone or email about business matters (or any other topic)?
- What kind of work do they produce for their clients—and does this reflect what you want for yours? A good PPC agency will demonstrate high-quality results across all channels: search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), web design, etc. When choosing an agency, find out how often they update their website designs so that customers can easily find information about their services; then ask yourself whether this is something that would be useful to users accessing yours daily!
Client references are one of the best ways of understanding whether or not an agency will be good for your business. Check out our article on how to get the best out of client references.
Client references are one of the best ways of understanding whether or not an agency will be good for your business. Check out our article on how to get the best out of client references.
Client references are often listed on a company’s website or social media, but you can also ask them directly for references and check them against online reviews.
Many people forget about this essential stage in their search for an agency. But if you want to pick the right agency for you, then it’s important to consider what social proof others are saying about them online. You can find details of everything from who they work with and what their clients say about them, through to their level of expertise and knowledge, and even whether they seem like people that you’d like to work with every day!
Social proof is a great way to find out about an agency, and it’s also a good way to find out about their expertise, and also their level of knowledge.
Conclusion
Phew! That’s a lot of information to take in, but it will help you find the right agency for your business. If you’re still not sure where to start, then we can help! At The Digital Marketing Firm, our goal is to work with clients who are serious about their digital marketing and want us to manage every aspect of it. We have over 20 years’ experience working with clients across all industry sectors so feel free to get in touch today if this sounds like something that could work well for you too
