How do I get more traffic?
How do I get more traffic?
Are you looking for ways to increase your traffic and get more people to come see your website? If so, this article will help! We’ll take a look at some of the most common ways that people drive more visitors to their site, from using content marketing and social media, to hiring an SEO company.
Understanding traffic
Let’s start with the basics. Traffic is the number of visitors who come to your website. When you get more traffic, you are able to generate more leads and sales. In other words, it’s important because it’s how you make money!
There are three main types of traffic: organic search engine traffic, paid search engine traffic and referral/direct/social media traffic. Since this article is about getting free visitors from search engines, let’s focus on that first method for now.
In order for your website to rank higher in search engine results pages (SERPs), Google wants to know two things: how people find your site and how relevant it is based on what they searched for in their web browser toolbar or app on their smartphone or tablet device like Android phone or iPad tablet computer device? You can improve both by improving content quality through keywords research as well as making sure links pointing back at them are reputable sources such as reputable news sites that write articles about topics related
How to boost your traffic
- Use Google Keyword Planner.
- Use Google Trends.
- Use Google Search Console (formerly known as Webmaster Tools).
- Use Google Analytics, which is a free tool provided by Google to help you track your website’s traffic, including where it comes from and how long people stay on your site. All you need is a domain name and an email address for the account owner to sign up! If you don’t have one yet, we recommend getting started with the [Google Analytics Starter Guide]
You can also use paid advertising on AdWords—but this will be more expensive than organic search results.*
Check your analytics frequently
Take your analytics seriously. They are a great way to understand your traffic, how people are finding your site, the behaviors of users on your site and more.
Analytics can help you understand how people are finding your site (search engines or referral links), what they are doing while they’re there (browsing or looking at specific pages), and if/how they’re converting into customers.
Analyze your competitors
The first step to getting a better handle on your competitors is, of course, research—and the best place to start is with their organic traffic.
- Analyze their keywords. You can do this by looking at their content and analyzing what terms they use in their titles and subheads. If these terms aren’t very different from yours (and even if they are), it might be worth considering how you could incorporate them into your own work.
- Look at backlinks from other sites that link to competitors’ pages or websites and study the anchor text used in those links: Is it relevant? What does that tell you about what type of content resonates with people who want information about [keyword]? How can you improve upon that?
Optimize your local search results
Optimizing your local search results is one of the best ways to get more traffic. You can do this by optimizing your website for local search, optimizing your business listing on Google My Business, optimizing your business listing on Yelp, optimizing your business listing on Facebook, and optimizing your business listing on Bing.
If you’re not sure how to optimize each of these platforms for local search or don’t know where to start with this process, check out our other blog posts about how to optimize each platform:
- How To Optimize Your Website For Local Search
- How To Optimize Your Business Listing On Google My Business
Leverage social media
- Post regularly. You should be updating your social media accounts at least once a week, and more often if possible. This way, you’ll keep your audience interested in what you have to say, as well as show them that you’re active on social media.
- Post content that is relevant to your audience and industry. If you’re posting too many generic posts like “Happy Monday!” or “Today is the best day ever!”, people will get bored and stop following you. Instead, try posting engaging content related specifically to your business or industry—for example: “How I got my first 1 million followers on Instagram,” or “The secret behind this celebrity’s success.”
- Use hashtags when posting on Instagram and Twitter (and any other platform). Hashtags let people browse through specific topics so they can find what they’re looking for; this leads them straight into your page! For example: “#photographytips” would bring up all posts about photography tips; “#traveling” would bring up all travel-related posts; etc., so use these wisely when creating new media!
Get more search engine traffic through content marketing
- Content marketing is a process of creating, publishing and promoting valuable and relevant content to attract and acquire new customers.
- The purpose of content marketing is to attract visitors, build trust with your audience, convert those visitors into leads, and finally convert those leads into paying customers.
- Content that helps your prospects solve their problems will be shared more often than not.
Hire a professional SEO company to perform an audit on your website.
A professional SEO audit will help you understand your website’s strengths and weaknesses. It will also help you find opportunities to improve your website’s performance. Hiring a professional SEO company is the best way to take advantage of the expertise they have in optimizing websites.
Takeaway:
Ultimately, you need to know how your traffic is moving around. Are people coming to your blog and leaving immediately? Are they hanging out for a long time and then leaving? If so, that’s probably because you don’t have much content on your site.
You can use Google Analytics to see the sources of traffic, but it will not tell you exactly where each person came from or how long they stayed on your site. You’ll also want to look at other analytics tools such as Hubspot and others if possible.
If someone comes from Google search results, then there are specific ways that you can increase organic search engine rankings which I will talk about in another post soon!
Conclusion
I hope that this article has helped you understand what traffic is and how to get more of it. Traffic is important because it helps your website rank better in search engines, which means more people will find you when they search for related keywords or phrases.
