How do you find what keywords a site ranks for?
How do you find what keywords a site ranks for?
Introduction
When it comes to ranking your site, it helps to know what keywords you’re currently ranking for. This is especially true if you’ve been working hard on content creation but aren’t seeing any results in the form of traffic. Knowing exactly which keywords your site ranks for can help you figure out whether there are holes in your content strategy or things that need tweaking in order to move up the rankings.
What is Google Analytics?
Google Analytics is a free tool that you can use to track your website’s traffic. It allows you to see where people are coming from and what they are doing on your site, as well as which pages are getting the most traffic and what keywords people are using to find your site.
How to view your website’s rankings in Google Analytics
To view your website’s rankings in Google Analytics:
- Open Google Analytics by clicking the red, white, and blue logo at analytics.google.com (or go directly to https://www.google.com/analytics).
- Click on the name of your website under “Sites” in the left navigation bar and then click on More options > View settings for [your site].
- Scroll down until you see Organic Search where it says “Organic Search Tracking”.
- Check Enable organic search metrics tracking if it isn’t already checked off; this enables Google Analytics to track data about how well content ranks on search engines like Bing, Yahoo!, and more! Then click Save changes at bottom right corner of page (or just hit save if using Chrome).
How to get keyword data from Google Analytics
If you’re looking for keywords that your site ranks for, the best place to start is with Google Analytics. To get started, go to Acquisition > Search Console > Queries report:
This will show you all the keywords that people searched for when they landed on your site and resulted in an acquisition (i.e., they clicked through). You can also see how many times each keyword was used to reach your site, as well as what percentage of total traffic each keyword accounted for (its “click share”).
While this information is useful, it’s not quite as detailed as some marketers might need–for example, if there were two different pages ranking for the same keyword or even two different types of pages (such as product pages versus blog posts) with no obvious commonalities between them besides having been published on the same domain name at one point in time…
Other tools for finding site rankings and organic traffic
Google Search Console
Google Search Console is a free tool that shows you how your site ranks for certain keywords, as well as how much traffic you’re getting from Google search. If you want to see what keywords a site ranks for, this is the place to go! You can get access by going here: https://www.google.com/webmasters/tools/.
Ahrefs & Semrush
Ahrefs and Semrush are both paid tools that offer more advanced analytics than Google Search Console (but they don’t come cheap). They provide information about backlinks, organic traffic and keyword rankings in addition to providing other data points such as social media mentions and domain authority scores (which we’ll talk more about later).
Takeaway:
Here are a few tips to keep in mind:
- Google Analytics is a powerful tool for finding out what your site ranks for. If you don’t have an analytics account or know how to use it, consider signing up for one (it’s free!) and giving it a try. You might be surprised by all the useful information about your site that Google Analytics can provide.
- Other tools exist as well that can help with keyword research and identifying the keywords people are searching for when they come across your company or website. For example, SEMrush is another tool that can show which keywords people are using on Google when they search for businesses like yours, along with other helpful data such as which pages those users land on after clicking through from their search results page–and whether those pages were converted into leads/sales!
Conclusion
It’s important to know how your site ranks for keywords, so you can make sure it’s performing well and find new opportunities for growth. You can use Google Analytics to see the rankings of your website or app in search results, as well as search queries used by visitors coming from different sources like social media or other websites. If you need more detailed data on these topics–such as which pages visitors are viewing when they land on your site–then try using another tool such as SEMrush!
