How Does Social Media Convert Sales Into Leads? - Ticklish Bee
How does social media convert sales into leads?

How does social media convert sales into leads?

How does social media convert sales into leads?


Social media is a great way to reach out to customers and potential customers. The ability to share content with your followers, along with their friends and networks, makes social media a great place to plug your brand. But how can you make sure that those sales leads turn into actual sales? In this post we’ll take a look at some of the ways that social media converts your fans into paying customers.

Make sure that you are selling something

So, you’ve got a social media presence and people are following your updates. That’s great! But if all you’re doing is sharing information or links, you’re missing out on some really big opportunities.

If someone follows your Facebook page or Instagram account, there’s a good chance that they want to hear from you. They want to know what’s going on with your company, how things are going for you and anyone else involved in the business who may have social media accounts of their own (think: CEOs and other executives), and how others in their position could benefit from your products or services.

So what should those updates look like? Here are some examples:

  • Let them know about new products/services coming soon
  • Give sneak peeks at new projects before they launch
  • Remind followers about upcoming events (like conventions) where they can meet up with employees face-to-face


Make sure that you are sharing your social media links

It’s important to make sure that you are sharing your social media links on all of your social media accounts. Consistency is key when it comes to spreading the word about what you do, especially if you’re trying to attract new business. If someone decides to buy your product or service, for example, and then searches for an account associated with it online, they won’t be able to find any information unless there is a website address or phone number listed somewhere in the description section. This means that even if someone does not have time right away but wants more info later on down the road (say during lunch break), then it will still be easily accessible for them without having gone through several hoops such as searching “company name” plus keywords like ‘social media‘ etcetera.

Finally: Don’t forget about branding! What better way than using some kind of branded hashtag so people can find out more about what makes them stand out from others? We recommend using both hashtags like “#website” and also ones specific only towards certain topics such as ”

Create excitement and engagement

What do you want your social media marketing to accomplish? Do you want to create excitement, engagement, and community around your brand or product? If so, then ask yourself how can social media convert sales into leads.

  • Create excitement: Social media is all about sharing something new that’s happening in real time and users can be entertained by watching others go through the same experiences as them. As an example, there might be a big new release coming up (like a new device) or an event like the Super Bowl coming up soon with lots of buzz around it. By using this opportunity to share some related content with fans on Twitter they will get excited about what’s happening and become more engaged in the overall conversation without being too pushy about selling anything specific yet!
  • Create engagement: Users love interacting with brands because it gives them a chance get involved with something bigger than themselves while also feeling like they have some control over what happens next – especially when they are able to make suggestions directly back at headquarters! It also builds trust because people feel like this company cares enough about their opinion that they were willing ask for one in return.”

Social media is a great place to plug your brand, if you do it the right way

Social media can be a great place to plug your brand, as long as you do it the right way.

There are two kinds of people on social media: those who use it to broadcast information, and those who use it to engage with others. If you’re doing the former (broadcasting), then you should be taking advantage of all the different platforms available out there. You can use Facebook ads or Instagram stories to get in front of your target audience and educate them about your company and its offerings—but don’t forget about Twitter! With over 300 million monthly active users, Twitter is still very popular among marketers today because it allows users to post short messages called “tweets” that reach anyone following their account at that moment.

Use these channels wisely by posting links back to relevant content from your own website or blog—and don’t forget about hashtags! A hashtag is simply an identifier used within one tweet; any words included after this symbol (#) will become clickable links when clicked on by other users viewing the same tweet thread (or group). For example: if I wanted people reading this article about what makes social media marketing effective for B2B sales leads generation purposes today might click through on my link so they could learn more about how we work here at Conversion Rate Experts just like they did last week when we published our latest blog post “How To Optimize Your Website For Mobile Devices.” Now that’s what I call good old fashioned word-of-mouth marketing!


The bottom line is that social media does not sell on its own. It’s always going to be a tool, rather than a goal in itself. Social media can help you connect with new people and promote your brand, but if you want to turn those connections into meaningful conversations and sales, then you need to do the work of interacting with them in an authentic way. You also have to make sure that when they click through from your social media profiles or pages onto your website or blog posts (and vice versa), they have an experience there that feels natural as well!


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