How is traffic converted into leads and sales?
How is traffic converted into leads and sales?
Introduction
Traffic is the number of visitors to your website. Leads are potential customers who have asked for more information about a product or service. Sales are the purchases of goods or services from a business to a customer. Increased traffic can be used to increase leads and sales.
Traffic is the number of visitors to your website.
Traffic is the number of visitors to your website. It may be a good idea to increase traffic if you want more leads and sales. There are several ways to increase traffic:
- Improve your website (or create a new one) so that people choose it over other websites when they search for answers or products you sell. If you improve your marketing strategy and make it easier for people to find your business, they will come back again and again.
- Create an advertising campaign that uses keywords related to what you do, such as “organic raspberries” or “handmade bookshelves”, so that when someone searches those keywords on Google or another search engine like Bing or Yahoo!, they see ads with links back to your website at the top of their results page (or near the top).
Leads are potential customers who have asked for more information about a product or service
A lead is a potential customer who has asked for more information about a product or service. Leads are generated in many different ways, but the most common way is when someone fills out a form on your website asking for more information about your product or service. For example, if you’re running an ad campaign and give people the option to enter their email address in exchange for getting a coupon code, then they become leads because they gave you their contact information so that they could receive your offer. Once you have their contact information (their name, email address and maybe even phone number), it’s up to you to decide how best to follow up with them: by sending them an email with content specifically related to what they’re interested in (e.g., “Here’s how our widget can help increase productivity…”), or by calling them on the phone using some sort of automated system that allows you talk through some initial questions before connecting them directly with someone from sales who will be able to answer any remaining questions based off what was said during those initial conversations (“Hi there! I’ve been listening in on this call between us both from sales team here at company X – just wanted verify some details before we schedule next meeting…”).
Sales are the purchases of goods or services from a business to a customer.
The result of a marketing campaign is a customer that has purchased a product or service. The end goal of your marketing campaign should be to have these customers make purchases.
Your sales team is responsible for closing deals and making sure that each deal happens as planned. They can do this by:
- Presenting information about your business and its products/services
- Providing samples or demos of the product/service in use
- Negotiating pricing and terms with the client
Increased traffic can be used to increase leads and sales.
In this article, we’ve focused on how increased traffic can be used to increase leads and sales. We’ve also provided you with a guide for how to increase traffic using SEO, PPC, email marketing and social media.
We hope that you found it useful!
Conclusion
Now you know how to convert website traffic into leads and sales.
