How To Optimize Google Ads? - Ticklish Bee
How to optimize google ads?

How to optimize google ads?

How to optimize google ads?


Optimizing your Google ads is something that can make a huge difference to how well they perform. The most important thing to remember when optimizing is that it’s an ongoing process. You will always be making changes and testing different things, so don’t worry if your first campaign doesn’t go perfectly!

How to optimize for improved performance

Optimizing for improved performance is a process of optimizing your ad’s performance. The goal is to improve the way your ads are performing, which can be measured by ROI (return on investment). A few examples of performance optimization include:

  • Adjusting bids based on competitor data or certain keywords being more expensive than others
  • Changing the location where you’re showing your ads to focus on areas with higher conversion rates or lower costs per click
  • Removing poorly performing keywords from campaigns


How to optimize for better conversions


  • Use the right keywords.
  • Write compelling ad text that motivates people to click on your ads, and use relevant call-to-action (CTA) buttons in your ads to guide them through their purchasing process.
  • Set a budget that’s appropriate for the amount you want to spend and set bids accordingly for each keyword/ad group combination so that you’re getting enough impressions at an affordable price point without competing against yourself by bidding against yourself and driving up costs unnecessarily. If there are some keywords or ad groups that aren’t performing well and aren’t worth keeping around, then delete them!


How to optimize for more clicks

To optimize for more clicks, you need to use the right keywords. Keywords are the most important part of a Google Ads campaign because they help determine who sees your ad and what they see when they do.

You’ll also want to make sure your ads are using extensions like sitelinks, callouts and structured snippets–they can increase clickthrough rate by up to 30%! Ad extensions allow you to add additional information about your business in the ad itself so that people know what they’re clicking into before they even get there.

Finally, it’s crucial that you choose an appropriate bid strategy based on how much traffic you expect from each keyword or group of keywords (a group is called an “ad group”). If there isn’t enough demand for a keyword then it might not be worth bidding on at all; however if there’s too much demand then bidding too high could lead nowhere fast as there simply aren’t enough impressions available for everyone who wants them!

How to optimize for CTR

  • Use the right ad extensions
  • Use the right call-to-action
  • Create a compelling headline, description and image


A good place to start is with a plan. If you don’t have one, then make one! You can use our Google Ads Planner to get started or just create your own spreadsheet.

Once you have your plan in place and know what kind of goal(s) you want to achieve with your PPC campaigns, it’s time to be consistent with them. This means checking on performance regularly and making changes when necessary so that things are moving in the right direction (i.e., toward those goals).

You may find yourself needing some help along the way–tools like AdWords Editor can be really helpful for managing large accounts or making bulk changes that would otherwise take hours upon hours if done manually.*

Being open-minded about testing different types of ads/keywords/etc., even if they’re outside what seems like best practices at first glance; this might mean increasing bids on certain keywords because they’re converting well despite being expensive per click compared against other options available through targeting settings within AdWords Editor (or whatever toolset you use).


For example, the first two lines of this email are designed to be socially savvy . I’ve used a friendly tone and made it very clear that my friend’s company has a great product. If your subject line doesn’t get opened by the recipient, then you can bet that at least someone in their office is going to notice.

If you want to improve your subject line on LinkedIn or Facebook, use the tips above to improve its social savvy.  Whenever possible, insert something about your own personal life into your marketing materials – this makes you seem more approachable and real and less like an impersonal spammy robot. If you’re selling a service or product related to game development, include screenshots of the games that you’ve worked on in your updates. This shows off what kind of work experience you have so that people can tell if they’ll be able to get along with you on a personal level as well as professionally; it also impresses potential clients who know nothing about what kind of work you do without giving them any ammunition for shooting holes in your credibility (i.e., “why should I hire him?”).

The moral here is don’t let any of these things happen! As much effort as it takes to craft an effective subject line, don’t settle for anything less than what will get people opening your email – especially if most other emails don’t end up getting opened by their recipients anyway!


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