Is SEO Cheaper Than PPC? - Ticklish Bee
Is SEO cheaper than PPC?

Is SEO cheaper than PPC?

Introduction

Is SEO cheaper than PPC?

One of the most common questions we get asked is “Can I just focus on SEO?” The answer, as with many things related to digital marketing, is complicated.

PPC is expensive

PPC is not a long-term strategy. It requires a lot of time and effort, and it’s not flexible. You can’t change your ads quickly when you need to, which means you’ll end up paying more than you should in order to get things done quickly.

PPC also tends to be more expensive than SEO because it’s harder to track conversions and ROI with PPC ads that are served on different platforms (like Google AdWords).

SEO can be flexible

SEO is a long-term investment, but that doesn’t mean it’s not flexible. You can tweak your site and optimize it over time to see results. If you have an existing website that needs some help, or if you’re starting from scratch, SEO will be a good option for you. Small businesses also benefit from the flexibility of SEO because they don’t have as much money available to spend on advertising campaigns as bigger companies do.

SEO is a long-term investment

SEO is a long-term investment. It’s not something you can do and then walk away from, because it takes time to see results.

While you may see some traffic increases right away, this isn’t always the case. It could take months or even years before your SEO efforts start paying off in terms of increased conversions and revenue.

The good news is that once your site has been optimized for search engines, there’s no need for additional work until it needs new content (which means you won’t have to keep paying for monthly fees).

Takeaway:

So, what’s the takeaway?

SEO is a long-term investment. It will take more time to see results and it can be more challenging to measure success, but it’s worth it because SEO is cheaper than PPC and more flexible when you need to change your strategy quickly.

Conclusion

It’s hard to say which is cheaper, but it’s important to understand the differences between PPC and SEO. While PPC can be expensive and doesn’t always work, SEO is a long-term investment that can help your business grow over time. If you want help with either one of these marketing strategies, contact us today!

 

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