Page Speed Test in Australia
Page Speed Test in Australia
Introduction
The internet is slowly becoming a place where the quality of your website is just as important as the content you publish. This has led to a rise in people looking at their page speed and making sure it’s fast enough to satisfy their users.
Why does page speed matter?
Page speed matters because it’s a ranking factor. It’s also important for user experience and conversions, which are both vital to your business. Additionally, page speed affects search engine optimization (SEO) by increasing organic visibility in the SERPs:
- Page Speed is a Ranking Factor. Google has confirmed that page speed is a ranking factor for mobile searches. If you’re interested in learning more about how to improve your site’s overall ranking and how to check if your site is ready for mobile-first indexing, check out this blog post from Google Webmasters Trends Analyst Gary Illyes: How does Google crawl the web?
- Page Speed Affects User Experience on Mobile Devices. A slow loading website won’t just frustrate users—it will also lead them straight back to their search results! In fact, according to research conducted by Akamai Technologies Inc., 44% of people who visit websites that take longer than 3 seconds to load abandon them before they finish loading.*
What about the impact on mobile users?
What about mobile users? This is where things get interesting. As you may know, mobile users are more likely to abandon a site if it doesn’t load quickly. In fact, they’re twice as likely to do so compared with desktop users!
Similarly, mobile users are more likely to click away from a site if it doesn’t load quickly. In fact, they’re three times as likely to do so compared with desktop users! And finally: mobile users are also more likely leave a page if it takes too long for its content and functionality to become available (e.g., when you have to wait for an image or video).
Why is Google PageSpeed Insights Australia different to other tests?
Google PageSpeed Insights is a tool that helps you improve the performance of your site. It tests the performance of your site on desktop and mobile devices, and gives you a score out of 100, which indicates how well your site performs.
The Google PageSpeed Insights Australia test is different to other tests because it measures speed using only data from Australian users. This means it’s more relevant to Australian website owners because it knows what local users expect from a fast-loading website.
How can I fix my site so it loads faster in Australia?
You can use a Content Delivery Network (CDN). A CDN is a network of servers distributed across multiple locations. When a user requests content from your site, it will be served to them by whichever server is closest to them. This means that people browsing your site will get served information more quickly, as they don’t have to wait for their request to travel all the way back to your server.
In Australia, we recommend using Cloudflare’s free CDN service
Alternatively, you could install a caching plugin like W3 Total Cache or WP Super Cache on your WordPress website which will automatically cache static elements such as images and CSS files in order to speed up page load times!
Takeaway:
Fixing your site’s page speed is simple. Here are some steps to get you started:
- Read this entire guide, or skip to the parts that matter most to you by clicking the links above each section.
- Learn what affects your page speed and how it can be improved. This will help you understand how to make changes on your own website.
- Put together a plan for improving your site’s performance based off of what you’ve learned here (or from other sources). Whether that means working with a developer or just doing it yourself, now is the time!
- Get started with fixing the issues identified in step 1 by following along with the walkthroughs provided below: [1] Fixing slow websites – A 12 step process [2] How To Make Your Site Load Faster In Australia – 4 tips for reducing load times
Conclusion
The takeaways from this post are:
- Page speed matters to Google and your users.
- PageSpeed Insights will show you how much of an impact your website is having on user experience, so if it’s bad then you can fix it.
- There are a lot of ways to make your site faster, including moving towards HTTPS (SSL), reducing redirects and using caching techniques.
