Social Media best practices
Introduction
Social media is a great, free way to promote your business. However, if you don’t know what you’re doing, it can be a disaster. Here are some best practices for using social media to your advantage:
How to handle a customer complaint on social media
Respond to customer complaints and compliments on social media quickly, and respond to every single one. Apologize, offer a solution and be polite in your response.
It’s important to recognize that people are not always looking for an apology or a refund; sometimes it’s enough that you acknowledged their complaint and took steps to resolve it. If you have the financial means available (we’re talking about a lot of money here), consider offering customers something extra if they complain about your brand online: perhaps some free products or services? It will go far in creating goodwill among your followers who may not have been affected by the issue at all, but still appreciate seeing companies take care of their customers—you could even consider going so far as making this “policy” public!
How to promote an event on social media
Promoting an event on social media is as simple as using a hashtag. A hashtag is a word or phrase preceded by the pound symbol (#), used to index messages in online discussion forums and search engines. For example, if you’re hosting an event, you could use “#event” or “#conference.”
The next step would be linking to your event page: where ticket prices are listed, what the agenda will cover and when tickets are available for purchase. Be sure that this link is easy to read, so people know exactly where they’re going when they click it!
If applicable (depending on the nature of your event), provide details on where your venue is located and how much time attendees should allow before arriving at their destination. This will help ensure that people arrive on time and feel comfortable attending—you don’t want anyone feeling rushed or confused!
Finally, offer early bird ticket discounts for those who buy before a certain date/time (e.g., “Early Bird Tickets Available Until Monday”). This encourages first-time attendees and helps build momentum toward your event’s start date!
How to get more followers
In order to get more followers, it’s important to post regularly. People will be more likely to follow you if they know what to expect from your feed.
You also want to post quality content, which means not just posting random photos or videos of yourself and hoping people will like them enough that they’ll decide to follow you on social media. The best way is by posting relevant hashtags in your posts—this makes it easier for the right people with similar interests as yours (and who want more followers) see your posts and follow you back!
How often should you post?
Whether you should be posting frequently or sparingly is a hotly debated topic. To help you decide, let’s look at the pros and cons of each approach:
- Posting too often can irritate followers. They might complain about having to scroll past your posts all day, or worse, unfollow your page because they don’t want to see any more of your updates.
- Posting too infrequently can make your page look abandoned, which could lead people to think that whatever it was you were trying to promote is no longer relevant or valuable (and thus not worth their attention).
So what’s the sweet spot? Generally speaking, we recommend posting between 1 and 3 times per day—more than this will come across as spammy; less than this will make it seem like nobody is monitoring the page anymore (and again cause people not to care). If you don’t have time for daily maintenance (or even weekly), consider automating some of your social media efforts so that they’re posted automatically!
Takeaway:
Social media is a great way to promote your event, but you need to make sure you’re doing it in the right way. To get started, think about what kind of message you want to send and how you can best communicate this with your audience by using social media.
Once you have a strategy in place, we recommend using a tool like Hootsuite or Sprout Social to help with scheduling posts so that they don’t overlap and your followers aren’t flooded with messages at once (which could be annoying).
The best way to promote an event is by being authentic—if people see that their favorite celebrity loves going to concerts because they love live music too then maybe they will too! The more followers you have on social media the better because they are more likely going there themselves when looking up information about events happening near them this month/year etcetera… Also posting too much can be bad since then no one would want read anymore since there’s so much content coming out every day now days….
Conclusion
Social media is a great way to keep in touch with your customers and promote your business. But there are some best practices you should follow if you want to reach the right audience and increase sales. The most important thing for any business is customer service, whether it’s through email or on social media. You should always respond promptly when someone reaches out with a complaint or suggestion because this gives them confidence in your company’s ability to handle problems quickly and efficiently.
