What are three major types of digital marketing tools?
What are three major types of digital marketing tools?
Introduction
Digital marketing is the use of the internet, mobile devices, social media and other digital technologies to reach customers for a business’ products or services.
Paid search
Paid search is a type of marketing that uses paid adverts to show up on the search results pages of search engines. The ads are usually in the form of text ads, but can also be image or video ads.
The main advantage of using paid search marketing is that it’s one of the most cost-effective ways to get your business noticed online and drive traffic to your website or landing page–especially if you’re just starting out with digital marketing and don’t have much money to spend on advertising campaigns.
Social media advertising
Social media advertising is the use of paid ads on social media platforms. There are two types of social media advertising: organic and paid. Organic means that your content appears in feeds organically, based on how much people like it or share it (the more they do, the higher up your post will appear).
Paid means that you pay for placement at the top of someone’s feed or in front of their eyes, which can help increase conversions because there’s no risk that users might miss something they want to see.
To measure success with this type of digital marketing tool, look at how many people clicked through from an ad campaign compared to how many likes were earned organically before launching a campaign using these tools; this will tell you whether having a “realistic” goal for clicks makes sense from an ROI perspective and give insight into what kind of content performs best when used as part of future campaigns involving this form of digital marketing strategy
Display advertising
Display advertising is the most popular form of online advertising. It can be used to promote a product, service or brand by placing ads on websites and social media platforms. The effectiveness of display advertising lies in its ability to target specific audiences based on their interests, demographic information and other data points. For example, if you’re selling dog toys online, it might make sense for your ad campaign to focus on people who have previously visited sites related to pets or pet products; this way only those who are actively interested in buying will see your ads when they browse around online.
Display advertising also allows advertisers flexibility with regard to where their ads appear: for instance if one type of site doesn’t perform well for them (e.g., maybe there aren’t enough users looking at dog-related content), then they can easily switch over into another niche category like cats instead!
Takeaway:
In summary, there are three major types of digital marketing tools that can help you reach your audience and grow your business.
- Social media management: This is the best way to connect with customers on social media channels like Facebook, Instagram and Twitter.
- Email marketing: Email is still one of the most effective ways to communicate with your customers because it’s so personal! You can use email marketing software like Mailchimp or Constant Contact to create campaigns from scratch or send newsletters out automatically based on a schedule (like once a week).
- Search engine optimization (SEO): SEO helps websites rank higher in search engine results by improving the quality and relevancy of their content as well as making sure they’re following best practices for SEO-friendly URLs, meta tags etcetera…
Conclusion
We hope this article has helped you understand the basics of digital marketing tools and how they can be used. The most important thing to remember is that there is no one-size-fits-all solution. Each tool has its own strengths and weaknesses, so it’s up to you as an individual or business owner to decide which one(s) will work best for your needs!
