What Is Paid Search Strategy? - Ticklish Bee
What is paid search strategy?

What is paid search strategy?


What is paid search strategy?

If you’ve been in the digital marketing space for any amount of time, you’ve probably heard about paid search strategy. And if you’re like many companies, you might be wondering what it is and how it works. This can be a confusing concept to grasp at first because paid search strategy isn’t just one thing: it’s an entire process that involves many different elements working together. This article will walk through everything from A) what PPC strategies are all about in general, B) why they matter for your business, C) how to develop a strategy for your own company (and maybe even D) some tips on how to make sure your strategy is effective!

What is paid search strategy?

Paid search strategy is a set of rules that you use to create and manage your PPC campaigns. It guides the decisions you make about your PPC campaigns, such as which keywords to target and how much money to spend on each keyword.

Paid search strategy is based on your business goals, audience and budget.

Why do you need a paid search strategy?

Paid search strategy is a must for any business that wants to get the most out of their paid campaigns. It’s a way to ensure you’re spending your money wisely and not just throwing it down the drain.

The first step in developing a paid search strategy is defining what success looks like for you, which can be different depending on the goals of each campaign. For example, if your goal is brand awareness then you might want more traffic coming from specific keywords or phrases than conversions (sales). Or maybe one product needs more exposure than another so there would be more emphasis placed on driving traffic towards that particular item through ads targeting specific keywords and phrases related to its category rather than focusing on conversions alone?

Once we know what we want our ads/campaigns/keywords etc., then we need them organized into groups based on similar objectives so they all work together effectively without conflicting with each other’s results – otherwise known as “synchronization.” After this step has been completed successfully then comes measurement where we track performance based off these newly developed groups’ objectives over time until we see improvements being made consistently across multiple platforms such as Google Analytics etc., which gives us confidence moving forward knowing exactly where our marketing dollars need improving upon next!

How to develop a paid search strategy

The first step in developing a paid search strategy is to determine your goals for the campaign. Are you looking to increase brand awareness or sell more products? Once you know what you want from your PPC campaign, it’s time to figure out who will be seeing it.

Once the target audience is identified, it’s time for keyword research! Keyword research will help inform which keywords are best suited for each ad group by determining which ones have high intent (meaning users are ready to buy) and low competition (meaning there aren’t many other advertisers bidding on those terms).

Then comes writing ads that match up with these chosen keywords; this part of the process should include testing different ad copy and landing pages until one sticks out above all others. Finally, we set bids based on our expected ROI (return on investment).

The elements of a paid search strategy.

Paid search strategy is a comprehensive approach to planning, implementing and optimizing your paid search advertising campaigns. It involves the following elements:

  • Keywords
  • Ad copy (bids)
  • Campaigns
  • Budgets
  • Conversion tracking

A good PPC campaign is built on a solid foundation, and it will only help you reach more people, build more leads and make more sales.

Paid search is a great way to reach more people, build more leads and make more sales.

It’s also a great way to get your brand in front of people who are looking for what you offer.


If you’re looking for a way to increase your website’s visibility, paid search is one of the best ways to do it. The best part about it? You don’t need to spend a lot of money upfront or wait months before seeing results from your campaign.


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