Why is Google Ads so expensive?
Why is Google Ads so expensive?
Introduction
If you’ve ever looked through the Google Ads platform, it’s easy to see why so many people think that it’s expensive. You can start by setting up a campaign for free, but once you start posting ads, your budget can quickly get out of hand. However, there are ways to make sure your Google Ads budget doesn’t spiral out of control. In this guide, we’ll cover what makes advertising on Google so expensive and how you can keep costs down without sacrificing results.
Running ads on Google is expensive
Google Ads is a very popular platform, and it’s easy to see why.
- It’s efficient. Google Ads allows you to target your ideal customer with precision, reaching only those people who are most likely to convert on your offer. This means fewer wasted impressions and less wasted money on advertising that doesn’t work.
- It’s effective: The quality of leads generated by AdWords campaigns has been proven repeatedly in studies by independent researchers from Harvard Business School and MIT Sloan School of Management (among others).
- Scalable: You can run small tests with just $50 per day if you want–or run large-scale campaigns across multiple websites or platforms simultaneously if that sounds more appealing! Either way, there’s no limit on how much money you can spend each month as long as your goals remain within reason (and don’t involve buying all the available inventory).
It’s easy to get addicted to Google Ads
It’s easy to get addicted to Google Ads.
It’s easy to get addicted to Google Ads because it’s very easy to measure the performance of your ads, and that makes you feel good about yourself. You can see how many people clicked on them and what their cost-per-click (CPC) was, so you know exactly how much money each click is making for you. You also know which keywords are performing well or poorly–in fact, Google will even tell you which ones have had zero impressions in the last 30 days! You can do this all without leaving your computer chair! This means that if someone does click on one of your ads and convert into a customer, then all their information will be stored automatically in their profile so next time they visit again they’ll see more relevant ads based on that previous conversion history.
And here’s where things start getting dangerous: once advertisers begin measuring success rates based solely on conversions instead of total impressions or clicks–which often happens due simply because those numbers tend not be as high–it becomes easy for them not only become addicted but also spend way more than necessary just trying desperately stay ahead by increasing spend levels across all channels including Facebook & Instagram combined into one single budget where most companies would never consider doing such thing because it would run out within minutes if done consistently over time period long enough without careful planning beforehand
Developing a good bidding strategy is key
The first step in setting up your bidding strategy is to decide what you want to accomplish. Do you want the most impressions, or do you care about conversions? Are clicks important, or does it matter more that people see your ads at all?
If so, which metric should be used as a primary goal: clicks, conversion rate and/or cost-per-click (CPC)? If one of these metrics isn’t relevant for your business model–for example if all conversion tracking is done manually by salespeople–then consider using another metric instead.
You need to have a high viewability rate for your ads
You need to have a high viewability rate for your ads.
A viewability rate is the percentage of impressions that were actually seen by a user. It’s calculated by Google and determined by whether or not an ad was in view for at least one second during its time on screen.
Ads with low viewability rates don’t get paid for because they weren’t visible enough to be considered “served” (that is, viewed).
A lot of people are surprised by just how much money they can spend on Google Ads
It’s easy to get hooked on Google Ads. It’s a great tool, but it’s not cheap. A lot of people are surprised by just how much money they can spend on Google Ads.
It’s important to understand how bidding works and develop a good bidding strategy before you start spending large amounts of money on your campaigns. You also need to have a high viewability rate for your ads so that you’re getting value from each impression that gets served up by the system–otherwise, all those impressions could be wasted money!
Conclusion
In conclusion, Google Ads can be a great tool for your business. It’s important to remember that there are many factors that affect the cost of running ads on Google and you should always be aware of them before spending money on this platform.
